At Snow Peak, we’re committed to bringing campers together. That’s why we’ve held over 30 camping events across the 6 campsites we operate in Japan. We also hold the biannual Snow Peak Festival, in June and October each year, as a way of getting the Snow Peak community together; the festival is held across multiple locations including our headquarters in Niigata, our other campsites across Japan, and our stores.
We are delighted to announce that Snow Peak UK is now a part of the 2020 Snow Peak Festival. In fact, it’s going to be happening across the whole world. This is an opportunity for all campers across the globe to enjoy a celebration of camping together.
Special discount on gear products in-store and online.
This is the only chance you’ll get for discounts on our selected gear products. We will be offering discounts on display gear products in-store, and for some discontinued products online. Offer only for this weekend. Don’t miss out!
Snow Peak Festival Limited Products
Online event ( Instagram Live on @snowpeak_uk)
Sat. 27th June at 12pm:
Snow Peak Tents for Starts: Demos and Tips for Camp Beginners
A chance to discover our range of tents, complete with demonstrations and tips about how to setup our tents. We are going to be looking at a basic tent setup for a couple, everything you need to have a comfortable camping experience. We will also be demonstrating the best way to put up one our most popular tents, the Amenity dome, and how to setup your camp.
Sat. 27th June at 3pm :
Snow Peak UK x Koya – Japanese summer rice dish at home
With its specialised menu of udon noodles and small plates, Koya is one of London’s most outstanding authentic Japanese restaurants. We’ll be inviting Shuko Oda, executive chef and co-founder of Koya, for a special Instalive straight from her own kitchen in South East London: learn how to make a simple Japanese summer rice dish using Snow Peak’s new cookware product, the Donabe-zen pot, paired with delicious miso soup.
*Our instalive will be available from our instagram account @snow peak_uk. To watch the intalive please click the profile icon when it starts flashing in Pink.
Free Festival Commemorative Gift
Everyone who makes a purchase, either in store or online, during the festival will receive a special free gift*!
*The number of free gifts is limited. Gifts will be supplied on a first-come, first-served basis.
Festival Highlights from Japan
Enjoy footage of Snow Peak Festival events taking place in Japan. ( *Please be aware that all audio is Japanese only)
Snow Peak Campsite Virtual Tours
Five of our campsites in Japan will be showing footage that highlights the incredible nature of their surroundings.
Niigata Sanjo HQ : 5:00 Enter campsite 6:00 HQ store space 11:00 Campsite 22:00 Creative room / office space
Nagano Landstation Hakuba 20:00 Campsite
Osaka Minoh @snowpeak_minoh 15:30 Campsite
Tokachi Poroshiri @snowpeak_tokachiporoshiri 10:00 Campsite
Kochi Tosa Shibizu @snowpeak_tosashimiz 00:00 Campsite
Kochi Kawanoeki Ochi @sp_kawanoeki_ochi 52:00 Campsite
*Footages were taken in each respective location in Japan on 20th and 21st June
The Snow Peak Operation Core HQ2, aka the OC, is around 40 minutes from our headquarters in Mitsuke City. The OC is where we handle distribution, product manufacturing, procurement, and ordering, as well as delivery to our customers and after-sales service. It’s where the Snow Peak Operations Department has consolidated all of its functions and this virtual tour is a chance to see where it all happens. From the stock warehouse to the factory where our famous fireplaces are made, as well as work of the after-sales service team to repair or replace any imperfect items, we’ll be offering a candid peek at the inner workings of our company.
4:40 Enter building
16:00 Repair and after service
17:30 Takibi fire pit manufacturing
The Snow Peak Museum is our collection of records about what we call noasobi, playing in the outdoors, built up in collaboration with our users. Its displays include old Snow Peak products donated by former users, as well as exhibits inspired by how those products enabled people to enjoy noasabi,. The mountain climbing tools developed in collaboration with local artisans by Snow Peak’s founder are displayed alongside products from the 1990s auto-camping scene that was spearheaded by his son and the second generation CEO of Snow Peak. The museum tour will take us through each area of the museum and some camping tales submitted by museum donors.
Snow Peak Eat: Recipes from our Restaurant Chefs
In addition to our stores and campsites, Snow Peak operates a number of restaurants inspired by and showcasing our camping gear and sites. We asked chefs from each of our restaurants to demonstrate a recommended dish for camping.
Tokyo Akishima: Snow Peak Eat
Nagano: Restaurant Seppo
*Please be aware that all audio is Japanese only